BBC Look East is the BBC's regional television news programme for the BBC East region, Norfolk, Suffolk, Essex, Cambridgeshire, Northamptonshire, Bedfordshire, Hertfordshire and north Buckinghamshire. The programme began on 5 October 1959, making it the BBC's longest-running regional news programme. Look East is broadcast from BBC East's headquarters at The Forum, Norwich. Prior to 29 September 2003, the programme aired from studios in St Catherine's Close, Norwich. In 1997 Look East launched the sub-regional service, Close Up, for viewers covered by the Sandy Heath transmitting station and its relays. The opt-out allows the two sub-regions to provide, during the main evening programme, around 10 minutes of news more relevant to their area. After the BBC News at Ten on weeknights, both the East and West of the region receive fully separate editions of Look East from Norwich and Cambridge respectively.